Tichenor’s, the well-known Louisiana mouthwash-antiseptic.īutt Paste is now stocked nationwide by Wal-Mart and Target stores and Walgreen’s will be adding the product later this summer, Boudreaux said. In July 2003, with major buyers lining up for Butt Paste, manufacturing was switched to the New Orleans plant of Dr. This item: Boudreaux's Butt Paste Maximum Strength Diaper Rash Cream, Ointment for Baby, 14 oz Flip-Top Jar 16.97 16. “She said she was going down to George Boudreaux’s store and have him whip up some of that butt paste,” Boudreaux said.Īfter selling his pharmacy in 1994, Boudreaux began widely marketing his product, with manufacturing done in Alabama. Its easy to apply and stays in place, even during active baby moments. The thick and creamy texture creates a protective barrier that heals and prevents further irritation. It quickly soothes and protects delicate skin with its maximum strength formula. It provides overnight protection, starts to soothe on contact, seals out moisture and helps keep baby’s boo-tay dry. Boudreauxs Maximum Strength Butt Paste is a game-changer for diaper rash relief. Terral, the story goes, offered to write her a prescription. Boudreauxs Butt Paste Maximum Strength Diaper Rash Ointment is a thick, protective diaper rash paste with 40 Zinc Oxide and is ideal for daily prevention and treatment of moderate to more irritated diaper rash. The product went nameless for several years until a woman took her baby, who had a bad diaper rash, to see Covington pediatrician Buddy Terral. Boudreaux has a serious product - marketing techniques aside - in a diaper rash ointment that he began mixing in his Covington pharmacy in the 1970s, much to the delight of mothers who came from as far away as New Orleans to buy it.
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